My Journey

My Story! A mum trying to grow her business!

Meet Emma for Beauty -Bridal and beauty Lounge! My dream has come true! Hi my name is Emma Dixon I am a mum of 3 children and have been in the beauty industry for 12 years. Emma for Beauty was born 5 years ago from my home based studio working around my 2 young children. I had been previously working for a local day Spa but it just got too hard working for someone having little ones. I needed a bit more flexibility . I decided to leave my job, set up my studio from home starting with no clients which was quite daunting. While I was building up my client base I had a cleaning position across from where I lived for Guaranteed income.I would wake up at 5.15 am in the morning and be at work by 5.30 am ,and this was 5 days per week. After work I would arrive home at 7.30 am my partner would go to work ,I would get the kids dressed and fed,and off to day care. I would then work on my Emma for Beauty Business. This routine went on for 3 years and I was finally able to give up my cleaning position as I was able to sustain a regular income with my beauty therapy work with having a good steady client base.With the income I earned from my beauty therapy work I would buy another piece of equipment. My dream back then was to have a salon in town but it seemed still too far fetched for me. I carried on plodding away. Most of my work was word of mouth as I couldn't afford to do loads of marketing at that point. My partner Jared Miles built a new home for us in Wanaka which brought my home based studio into town which increased my client base more.Jared has been really supportive throughout this venture. I fell pregnant with our third child after living in our new home 6 months and continued to work right up until 2 weeks before he was born. Lucy Skye Mc Adam came on board and took on all my clients for the next year so I could have a lovely year with my son and basically be a mum full time to my 3 children. I still managed my business but Lucy was in charge of the beauty therapy side. After 12 months a space came up right in the hub of the Wanaka township which I could not pass up. My son was only 10 months old and I was not looking at a commercial premises so soon, but it just seemed the perfect time for my business to expand so I went for it. The design process started,applying for buildiing consents through the council which at this time is taking alot longer with the building boom happening in our region right now. So much planning was involved with setting up this company .I did underestimate what was involved with setting up a commercial premises. I am happy to say I am here finally !!! We have been open for 6 weeks and the response has been humbling. I have chosen a charity the Cancer Society and am donating and 90 minutes per month to a nominated woman in the Wanaka region undergoing cancer treatment. I'm calling it the look good feel good pamper pack.One amazing woman has been in so far and she absolutely loved her treatment. She also wrote a lovely testimonial on my Emma for Beauty face book page which was so nice to hear. As a whole we offer all essential beauty therapy treatments,host spa parties for hens dos ,bridal ,birthdays,corporate events,baby showers, bridal hair and makeup services which can be mobile or studio based,spray tanning,and also Venue hire. I am not much of a writer and this is my first time writing in a blog so excuse me if I havn't worded things correctly. My strong points are in my studio hands on work .I am still getting used to all the admin side of things but getting there. Come and meet me and my amazing team of therapists and makeup artists at 139 Ardmore Street ,Pembroke Mall ,Lake Wanaka NZ! I just have to say for all mums out there if theres anything in life you would love to do just go for it! Don't just dream and talk about it ,do it! I know being a parent is a job in itself but I think it's really important not to lose your individual self and as well as being a mum do things for you!Thank you for visiting my blog and hope to see you soon! check out our facebook page and like us!! www.facebook.com/emmaforbeautywanaka


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